Kiwis love to think that the rest of the world view New Zealand as squeaky clean, green and wholesome and know that this perception gives us a market advantage. Sustainability is high on the international agenda and more and more businesses in New Zealand are claiming to be driven by sustainable motives. We know that customers crave authenticity; products and services they know they can trust. We also know they do not like to be hoodwinked by hollow claims and 'green wash'.

It is essential that businesses in New Zealand live up their promise and embrace the opportunities associated with sustainability and some are doing just that.

A nationwide survey reported in The Independent in September 2009 claims that 28% of organisations are making purchasing decisions on a whole-of-life (sustainable) basis, rather than day one price. This is an increase of 7% on the previous year despite the global recession, showing that, contrary to perceived wisdom that businesses are too preoccupied with their bottom line to bother with sustainability, actually interest is on the up.

A-dor’s sustainability review is here to help you cut through the waffle and understand where you really are in relation to sustainability and what it means for your business. The report and the action plan will enable you to prioritise the way forward for you according to your needs (not according to the requirements of a faceless box ticking exercise). It will give you confidence to give your customers and staff a truthful account of your journey towards sustainability and demonstrate to them that you are serious about it. It will help focus your mind on what’s important to you and your business. We will be here every step of the way to help you with your challenges and to celebrate your successes with your customers and staff.

Why not contact us right now to help us build the A-dor community of like minded businesses here in New Zealand ?

The May 2010 New Zealand Budget in brief