A-dor Worldwide really is a global company with the first networks being developed in Wales and New Zealand. The directors first met at an APABIS conference in Brisbane, Australia where a plan was hatched to collaborate on making sustainability a central theme for businesses and other organisations; to challenge those in charge to face up to how well they are addressing issues related to Generating Prosperity, Respecting People and Protecting the Planet in equal measure.  

We are not naïve. We all know that the main driver for business is making money – in all but the most altruistic cases, the more the better. However we also know that businesses and their customers are waking up to the potential horrors of climate change, overpopulation, peak oil, mass migrations, water shortages and the like. Many institutions, such as banks, governments and religious organisations, which previously enjoyed our trust are becoming discredited in one way or another. What, other than wringing our hands in despair, can we do?  

Our concept is blindingly obvious. Let’s start with the truth about where we all are individually and as businesses. Let’s provide a space where people can be honest about their aspirations, their challenges and their successes. Nothing is off-limits, no topic is taboo. Let’s identify the good and the bad and let’s work out how to become better – and make money at the same time.  

And then, let’s join forces, let’s share our good practices and seek help with our challenges from each other, from like minded people, businesses and organisations.